LET'S PRETEND
IT'S ALL FOR REAL
™
It started as six words that kept coming back while I was writing.
Somewhere along the way, I realized they belonged on more than a page.
Free shipping on orders of $75 or more.
Classic DAD HAT - Embroidered - $35
For the ones who know better — and have nothing left to say.
Structured. Adjustable. Goes with everything.
One size fits most.
Women's Tee - Bella + Canvas 6400 - Block- $32
Soft, Relaxed. Honest.
For the woman who sees clearly, says little, and needs
no explanation. She gets it and knows who she is.
The most comfortable shirt in your closet that also
happens to say what most people are already thinking —
but haven't said out loud yet.
Sizes S through 2XL.
Men's Tee - Gildan 5000 - Block- $28
Six words for the ones who stopped pretending.
This is not a statement shirt. It is a recognition shirt.
Wear it, and let the conversations begin.
Classic fit. Heavy cotton. Built to last longer than most of what passes for certainty these days.
Sizes S through 3XL.
WHAT’S IT ALL ABOUT?
Six words that kept coming back while I was writing about the one thing most people spend their lives carefully avoiding.
The phrase isn’t cynical. It’s honest.
Because pretending isn’t weakness. It’s what most of us were taught to do before we were old enough to question it.
These shirts and hat are for the ones who walked away from the performance—and never looked back.
Questions?
Have a question about an order, sizing, shipping, or one of the products? Feel free to reach out.



